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At the Reader

Cupcake Maven to Headline PWC Luncheon

February 18, 2015

tl_files/images/Tracy-Noonan.pngSPRINGFIELD, Mass., February 18, 2015 – Tracy Noonan, co-owner of Wicked Good Cupcakes, will keynote at the Affiliated Chambers of Commerce of Greater Springfield’s affiliate, the Professional Women’s Chamber (PWC) Headline Luncheon on March 18 from 11:30 a.m. to 1:00 p.m. at the Carriage House at Storrowton Tavern, 1305 Memorial Avenue, West Springfield.  Noonan and her daughter Danielle Vilagie took their Cohasset-based cupcake baking company national after appearing on the ABC hit-show Shark Tank.

Wicked Good Cupcakes began when mother-daughter team Noonan and Vilagie took cake-decorating classes as a way to spend quality time together. After posting their work online for friends and family, they found themselves being asked to create cupcakes for various events.

The demand for their product became so high that they opened their first retail location in Cohasset, MA in October of 2011.

As the reputation of their product grew, they found themselves getting hundreds of requests to ship their product across the country. However, they could not find a way to effectively ship cupcakes and have them arrive intact and fresh. That's when they came up for the idea of a cupcake in a jar. Filling jars with fresh baked layers of cake, frosting and filling, they were able to create a product that would stay fresh up to 10 days without refrigeration that could be easily shipped.

The company’s popularity quickly grew and, in 2013, Noonan and Vilagie appeared on ABC's Shark Tank, striking a deal with Boston-based Shark Kevin O'Leary of O'Leary Ventures, and expanding their business by over 600%, including a new retail location in Faneuil Hall in Boston, MA, and expanded facilities to handle online orders.

In addition to cupcakes, the company’s product line now also includes gluten-free options, as well as pies, cheesecakes and brownies in a jar and French macarons.

Advance reservations for the luncheon are suggested and are $25 for PWC members and $35 for general admission.  Reservations may be made online at www.myonlinechamber.com or by emailing PWCevents@myonlinechamber.com.  PWC members who are season pass holders must pre-register for the event by emailing PWCevents@myonlinechamber.com.

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